Kaip susidoroti su komunikacijos ir reputacijos krize?

kriziu-reputacijos-komunikacija-ka-daryti

Į komunikacines tragedijas, o kartais - ir komedijas, interneto laikais įsivelti lengviau nei kada nors anksčiau: šiuolaikinė demokratija leidžia kalbėti bet kam, bet ką ir bet kada. Paslapčių nebelieka. O kartais nebelieka ir tiesos. Vieno nepatenkinto kliento atsiliepimas suteps jūsų reputaciją - ir tikroji tiesa tuomet neberūpės niekam. Prisiminkite, ką serialuose sako galingi teisininkai: Tiesos nėra, yra tik tas, kas moka geriau įtikinti.

Štai po šio savaitgalio istorijų spaudoje, vienas labai ryškus mados pasaulio asmuo buvo priverstas spręsti asmeninės reputacijos krizę. Tokią, kokia šiandien gali iškilti kiekvienam. Kas šioje situacijoje kaltas, o kas ne, spręsti mes neturime galimybės, tad nuo asmeninių nuomonių atsiribojame. Tačiau žemiau esantis laiškas - geras pavyzdys, kaip galima sureaguoti į iškilusią krizę. Visi žmonės ir situacijos skirtingi, tad ir kokį atsakymą pasirinksite, būsite teisūs. Suklysite tik tuomet, jei iškilusias krizes bandysite maskuoti melavimu arba tylėjimu, visuomenės kritikos bei faktų ignoravimu. 

Taigi, pasimokykite iš skandalingiausios mados naujienos ir iš vienos geresnių mums į akiratį pakliuvusios reakcijos į krizę.

Istorija: 

Šį savaitgalį laikraštyje Boston Globe pasirodė žurnalistinis tyrimas, kuriame daugiau kaip 50 modelių pasakojo apie mados pasaulio užkulisus. Neee, ne tuos, kuriuose daug įkvėpimo, žavingų oro bučinių ir ilgų darbo valandų. Tuos, kuriuose pasimetę jauni modeliai kenčia seksualinį priekabiavimą, nes mano, jog tai - “glamūriškos” karjeros dalis bei tuos, kur fotografai leidžia sau liesti intymiausias modelių kūno vietas. Motyvas? “Dėl to nuotraukos tampa gražesnė ir jausmingesnės”. Tarp apkaltintų fotografų, stilistų, modelių agentų bei kitų mados industrijos darbuotojų - ir Patrick Demarchelier (buvęs princesės Dianos asmeninis fotografas), Mario Testino (daugiau kaip 70 Vogue viršelių), Terry Richardson (fotografavęs, ko gero, kiekvieną įmanomą žvaigždę), Greg Kadel (Victoria’s Secret modelių fotografas) bei dar daugybė vienas už kitą gerbiamesnių šios srities veteranų. Tarp apkaltintųjų atsidūrė ir stilistas Karl Templer, dirbantis su Tommy Hilfigher, Zara, Vogue, New York Times ir visais kitais garsiausiais prekių ženklais. 

Karl buvo apkaltintas dėl netinkamo ir nepagarbaus elgesio su modeliais, kai tampė modeliams už krūtų, griebė už klyno ar bandė per prievartą nutraukti apatinius.

Kokia yra tiesa - ko gero nežino, nė pats K. Templer, nes savo prisiminimais pasidalinę modeliai kalbėjo anonimiškai. Tačiau kaip apsiginti, kai vienintelis tau mestas kaltinimas - kad elgeisi netinkamai, o tavo kasdienio darbo dalis yra… liesti kitus žmones? Siūlome paskaityti ir pasimokyti - apačioje K. Templer paskelbtas atviras laiškas, kuriame jis išdėsto savo poziciją. 

Atsakymas:

Last week, I was mentioned in a Boston Globe investigation into the sexual exploitation of models in the fashion industry. This industry, like others, is far from perfect. I fully support the “#Me Too” movement in its determination to shine a light on bad behavior and to call out any man using his power and position to take advantage of those with whom they work. But I also believe that anyone accused of that sort of inappropriate behavior deserves the right to be heard — and that transparency and justice must apply to the accused as well as the accusers.

If I’ve ever inadvertently treated a model disrespectfully or without due care on a job, I’m truly sorry. My work as a stylist includes adjusting clothes on a model. If I have ever made adjustments too quickly or brusquely, and my conduct was misunderstood, then I sincerely apologize. But I categorically deny ever acting with any wrongful intent. That suggestion is untrue. Over nearly 30 years, working with thousands of models, always in public settings, I have never engaged in (and it has never before been suggested that I have engaged in) inappropriate behavior of any kind with models. A stylist’s movement of clothes multiple times — over three decades and possibly tens of thousands of interactions — is not the same as sexual predation or sexual harassment or touching with the intent of self-gratification.

The Boston Globe reports that three models, speaking anonymously, have alleged that I yanked at a model’s underwear and shorts, touched a model’s crotch and touched a model’s breast, all while adjusting clothes for a picture, and that this “crossed the line of professionalism.”

It’s impossible for me to defend myself as I’ve been given no information to which I can respond. I understand the Globe’s policy but, in this matter, how can I prove myself when I have been refused dates (even approximate years) or locations, which would have given me the chance to offer other witnesses to give their perspective? I haven’t been told whether this was supposed to have happened 25 years ago or 10 or five or last year. That makes it almost impossible for me to clear my name, as I find myself judged and publicly shamed.

Interactions such as the ones alleged would have been observed by at least 10 people, closely scrutinizing every move: the photographer instructing on adjustments that they would like made to clothes; a makeup person who would be less than a couple of feet away making adjustments to body makeup the minute that any clothing is moved, even by a millimeter; the hairstylist would be present; the photographer’s assistants who would be adjusting lighting; assorted production people, and the art director. All of these people watch every detail of the shot being set up. It’s their job to do that; they’re not in the background. There would also be my team, which is made up of at least three to four women, standing within a few feet of me and the model. In fact, I made it a practice, of my own volition, over a decade ago, to have only my female team members dress models in the changing area, the only private area on set. I work on large-scale, elaborate sets, never in small, private environments. With the exception of my team, none of these individuals are hired by me, and I am not the ultimate decision maker on who is booked nor which model is chosen.

 Over the past couple of days, since the Boston Globe story appeared, I’ve been overwhelmed with messages of support from countless people who have worked with me for many years, on multiple occasions and have personal knowledge and experience of how I work: models, clients, photographers, agents, hair and makeup artists, who all say that I would never act unprofessionally, that the person described in these stories bears no resemblance to the reality, that I show deep respect for models, and that the allegations are implausible given the realities of large-scale shoots.

I don’t want to come across as a complainer. I love my job. I love fashion. I’m proud of my work, and I’m lucky to have had the opportunity to work with many of my heroes. Unfortunately there are unscrupulous individuals in our industry who wrongfully exploit their position of power, as there are in many industries. Those people deserve to be exposed, to face justice and to be prevented from working.

But I am not one of them. I do believe that it’s right and proper that everyone should be held to account for their behavior, in every walk of life. I believe passionately that models should all be treated with the utmost respect, as should any woman or any person in the workplace. I accept being part of an industry that can sometimes treat models as a commodity and that’s wrong. All of us who work in fashion have a duty of care to address this. I am determined to clear my name. I want only the opportunity to be heard and to counter allegations that I — and the hundreds of individuals who’ve worked with me — know to be implausible and untrue.

Foto: Mert and Marcus (Interview žurnalas), Stilius - Karl Templer.